Problem

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ABA Centers of America was expanding fast—with new clinics opening nationwide—but their marketing operations couldn’t keep pace. Campaign data was siloed across platforms, lead follow-up was inconsistent, and there was no clear view of what was working or where leads were falling off. As a healthcare provider, they needed airtight systems, reliable automation, and full visibility across dozens of locations—without adding more chaos to their internal teams.

Solution

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I designed and implemented a fully integrated marketing operations system that supported the company’s rapid scale without sacrificing clarity or compliance:

Tech Stack Optimization

‍Audited and restructured their marketing tools across CRM, advertising, automation, and analytics to remove redundancies and ensure scalability

.Marketing Automation

‍Built custom workflows to route, nurture, and follow up with leads—automatically assigning them by clinic, service type, and urgency.

‍Centralized Data Reporting

‍Created dashboards to track lead sources, conversion rates, and campaign performance across all channels, enabling real-time decision-making.

‍Team Enablement

‍Documented systems, trained internal staff, and built SOPs so marketing could operate independently and consistently across all locations.

‍Cross-Platform Tracking

‍Deployed tracking systems that tied ad campaigns to CRM outcomes, improving ROI visibility and reducing wasted spend.

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Result

‍A scalable, streamlined marketing operations system that empowered ABA Centers of America to grow with clarity, confidence, and control.