Problem

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Dr. Boyce Watkins’ best-selling book had loyal readers, but the first DIY attempt to turn it into a digital course sputtered: scattered lesson videos, no central funnel, zero attribution, and ad spend that couldn’t be traced to revenue. Email lists lived in three platforms, pixels were mis-fired, and buyers complained about clunky navigation. Conversion sat at 0.8 %, and launch fatigue was setting in fast.

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Solution

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I rebuilt the entire customer journey—content, tech, and data—so every click now leads somewhere profitable:

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‍Curriculum Creation

Extracted core principles, wrote a 10-module syllabus, scripted lessons, designed worksheets & quizzes, and filmed/refilmed every segment for cohesive tone.

‍High-Converting Funnel

‍Multi-page sales funnel built in Go High Level → GHL student portal

‍Data & Attribution

‍Dual GTM containers (web + server-side), GA4 custom events, UTM logic baked in at every step of the sales process

‍Automations

‍Mailchimp and Go High Level email + SMS nurture, abandonment rescue flows, and more.

‍Creative & Ads

‍30-sec trailer, VSL, 8-email launch sequence, and paid campaigns on Meta & YouTube with segmented look-alike audiences.